PLOT SWAP

Houston's secret theater company

▲ 2025 ▼
Season

PHEROMONES

A live performance controlled like a video game.

Eavesdrop on the drama at the next table. At key moments you choose. Their night is in your hands.

THE OPPORTUNITY
VENUE CONSTRAINT

Thursdays 6-7pm.
Dead hour.
Needs filling.

PLOT SWAP SOLUTION

Intimate space.
Captive audience.
Unconventional format.

→ PERFECT ALIGNMENT
15 Scripted Scenes
08 Different Endings
0% Improvisation
EVIDENCE TRANSCRIPT
Foundation Room

The Foundation Room at House of Blues. Extreme proximity.

Performance

Captive audience, high-stakes decisions.

Marketing

Street marketing. One question to hook the right people.

Cast

Cast and crew. Load-in, reset, repeat.

THE CONSTRAINTS

Location-made from scratch

[ TIME WINDOW ]

6 - 8 PM

[ SPACE SPEC ]

15' x 15'

[ EQUIPMENT ]

NONE

[ STARTING POINT ]

No actors. No story.

R&D PHASE

Design Problems Solved

Narrative Integrity

  • → No backward writing
  • → Each split multiplies risk
  • → Choices must matter

Choice Transmission

  • → Actors not in the room
  • → Unambiguous scene cues
  • → Zero room for error

Seamless Flow

  • → Entrances and resets
  • → Close range realism
  • → Hard time window
STORY MAP v1.0
Story Map

[ REF: PHEROMONES TREE FINAL ]

FINAL DEBRIEF

The Analysis

HELD UP

  • Story Integrity
  • Direction
  • Performances
  • System Reliability

PRIMARY GAP

  • Immersion Consistency

    • Believability varied by room context and ticketed framing.

WHY

  • Theater corner vibe
  • Space read as "set"
  • Context fought belief

What Season 2 Fixes

Season 2 is immersion first. We stage contained scripted moments in real places so the moment feels like it is actually happening.

  • [+] Location chosen for realism, not convenience.
  • [+] Contained "moment zone" staging.
  • [+] Entry/Exit beats avoid "show framing."
  • [+] Audience perspective as witness.